Academy Dashboard Forum Production Mastering Adam Ayan Q&A Loudness target goal of streaming services Reply To: Loudness target goal of streaming services

#6436
Adam Ayan
Participant

    Hi Jared,

    Here is a link to more info directly from Apple, as well as tools that they provide for the Mastered for iTunes process:

    http://www.apple.com/itunes/mastered-for-itunes/

    In a nutshell, we provide 24 bit masters that are lower in level to compensate for the limitations of the lossy AAC encoders. Believe it or not, when done correctly Apple can encode a 256 kb AAC file that sounds amazingly just like the 24 bit master it was made from!
    Adam